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5 Most Popular Exterior Home Colors

5 Most Popular Exterior Home Colors

Homeowners aim to lighten up their home’s look on the outside, a new survey finds. Here are the top 5 most popular colors!

White is one of the most popular exterior colors for homes new survey finds.
This farm house style home keeps it simple and classic with white and black finishes- and a touch of wood accents!

The majority of homeowners say they would like to lighten up their home’s exterior with a neutral color palette, according to a new survey of more than 1,400 respondents conducted by The Harris Poll and commissioned by Alside, an exterior building product firm. The top five most popular siding colors for 2023, as identified by survey respondents, are:

  • Off-white/cream
  • White
  • Light gray
  • Light brown
  • Medium blue
The most popular exterior colors according to this recent survey- broken down!
Here are the most voted for exterior colors by percentage!


“It’s interesting to compare the national survey data to what we’re seeing in the market,” says Chase Creighton, business director of vinyl & composite cladding for homebuilding firm Associated Materials. “The farmhouse trend is driving more of the preference of homeowners choosing white and light colors. It’s possible, too, that cost may be a driver. As building material prices have risen, consumers may have gravitated toward lower cost options and away from premium colors.”

In fact, Alside, in its review of its company’s sales data, found that demand for white siding paint has more than doubled since 2018.

Here is an example of another very popular exterior paint color choice!
Here is an example of another very popular exterior paint color choice!



Article written by:

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, editor of the Styled, Staged & Sold blog, and produces a segment called “Hot or Not?(link is external)” in home design that airs on NAR’s Real Estate Today radio show. Follow Melissa on Instagram and Twitter at @housingmuse.

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